Case Studies

Led the research and strategy on several project initiatives for one of the largest healthcare systems in the Dallas / Ft. Worth area by focusing on envisioning the future for better customer, patient, and employee experiences across the various business practices.

Built a long a term relationship with FPL by supporting the initiatives in redefining their customer and employee experiences. Through research, strategy, and design, I empowered customers to take action by focusing on self-services with data analysis & visualizations.

Reimagined the future of budget air traveling for Spirit Airlines by shifting the mental perception from ‘hidden costs’ to ‘customizing my trip’ by strategizing and designing new opportunities across the experience for customers & employees.

Drove the design and research to create impactful solutions focused on elevating the employee and customer communication experiences for Norfolk Southern. Created a 3 year road map, where we brought NS up to speed on technology and optimal experiences.

Celebrity Cruises wanted to revamp their website to fit their brand of Modern Luxury. However, we took it one step further and helped strategize a whole new omni-channel experience to encompass the various services and touch points for their customers.