Work About Experience Contact Charmant Tan · Product Designer
Product Designer · Atlanta, GA

Charmant
Tan.

Turning complex workflows into intuitive experiences that drive business growth.

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Product Design
UX Strategy
Enterprise SaaS
Design Systems
AI Design
Coding
Service Design
User Research
Product Design
UX Strategy
Enterprise SaaS
Design Systems
AI Design
Coding
Service Design
User Research
Selected Work

Case studies & impactful stories

01

Meta
Sales CRM

SaaS platform powering Meta Sales teams across the world — redesigning workflows for scale and clarity.

Enterprise SaaSProduct DesignAI Design
View Case Study →
02

Meta
Business Suite

Enabling small and medium businesses to professionally manage their marketing and advertising activities.

SMB SaaSProduct DesignDesign Systems
View Case Study →
03

Florida
Power & Light

Lead designer across multiple projects strengthening FPL's customer-facing digital experiences.

Energy & UtilitiesService DesignUser Research
View Case Study →
04

State
Farm

Research and strategy for rethinking their business model from selling products to offering services.

Auto InsuranceService DesignUser Research
View Case Study →
05

Texas
Health

Delivering better customer, patient, and employee experiences across a complex healthcare ecosystem.

HealthcareService DesignUser Research
View Case Study →
About

Designing for humans in complex systems

I'm a product designer with deep experience turning ambiguous enterprise challenges into clear, human-centered digital experiences. I've shipped product across consumer tech, enterprise SaaS, healthcare, energy, and financial services.

At Meta, I worked on SaaS tools used by sales teams worldwide — from internal CRMs to marketing platforms for small businesses. Before that, I drove research-led design transformations for clients including State Farm, Florida Power & Light, and Texas Health.

I believe great design is less about aesthetics and more about clarity under constraints — and I thrive at the intersection of strategy, research, and craft.

Charmant Tan
Career

Where I've made an impact

2024 — Present
Meta
Senior Product Designer · Meta CRM

Leading design for the AI & Automation pillar of Meta CRM — shipping intelligent workflows that power Meta's global Sales teams. Drove a 75% gain in client-engagement logging efficiency and 83% more client video engagements via AI, alongside a 53% reduction in search task completion time.

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2022 — 2024
Meta
Product Designer · Meta Business Suite

Owned the Core Experiences pillar for a platform serving 37M+ monthly active businesses and 1.2M advertisers at a $1.4B revenue run-rate — designing the daily social and ads management surfaces small and medium businesses rely on to grow.

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2019 — 2022
Radical Design Co.
Design Principal

Led UX research, strategy, and conceptual design across high-profile clients — including Florida Power & Light's economic development tools (1,000+ daily users) and Texas Health's patient experiences (+22% satisfaction). Built out the UX team alongside the work.

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2019 — 2020
Y Media Labs
Senior Designer

Drove service design for State Farm (Becky AI, Photo Capture Assistant, mobile app) and led the HCA Healthcare nurse-engagement mobile app to 85% user engagement. Partnered with Spirit Airlines, GameStop, and others.

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2013 — 2018
Earlier Roles
Rightpoint · Fjord / Accenture · IBM

Grew my design career as Design Lead at Rightpoint, Senior Interaction Designer at Fjord / Accenture, and UX Designer at IBM — shipping work for Mitsubishi, RoundPoint Mortgage, FPL, Celebrity Cruises, Coca-Cola, T-Mobile, and IBM Cloud.

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View Resume
Capabilities

What I bring to the table

Design
  • UX / Interaction Design
  • Visual & UI Design
  • Design Systems
  • Prototyping
  • Information Architecture
Research & Strategy
  • User Research
  • Stakeholder Facilitation
  • Service Design
  • Journey Mapping
  • Business Model Design
Craft & Collaboration
  • Figma / FigJam
  • Cross-functional Leadership
  • Design Critique
  • Accessibility
  • Agile / Lean UX
Code & AI
  • HTML / CSS / JS
  • Figma Make
  • Claude Design
  • AI-assisted Prototyping
  • Design Engineering
Let's work together

Got a project?

I'm selectively available for new engagements. Let's talk.

Send an Email → LinkedIn ↗