Profile Photo
Hello! My name is Charmant. I'm a Designer and Researcher who loves
uncovering complex problems
telling emotional stories
crafting world-class products
strategizing impactful outcomes
designing beautiful solutions
Service & PRODUCT Design
User Research & Strategy
Design Concepting & Workshops
usability testing & Validation
Let’s get in touch!

My Experiences

I am a Designer and Researcher with a background in service design, product design, human-computer interaction, business strategy, and user research. I have helped clients & businesses push the boundaries through innovation by driving outcomes through design, telling stories to create emotional resonance, and building impactful products and services.
Apr. 2022- Present


• Spearheaded the design and strategy of Core Experiences for the Meta Business Suite product across web and mobile applications, resulting in enhanced user engagement and satisfaction for 3 billion active users.
• Conceptualized, designed, and implemented key user flows in the advertising journey, driving efficiencies that generated $2 million in additional revenue and resulting in a 25% increase in conversion rates and a 15% decrease in user churn.
• Designed tailored experiences on the MBS Home surface for targeted audience segments, driving a 35% increase in advertisement engagement and 20% revenue growth.
Dec. 2019 - Mar. 2022

Radical Design Co.

• Drove the UX research & design for one of the largest utility companies in the Southeast by designing & innovating their economic development tools for increased engagement  for over 1000+ daily users.
• Strategized conceptual designs for customer needs across various business sectors for Texas Health resulting in patient satisfaction increasing by 22%.
• Spearheaded the research and strategy initiatives while building out the UX team across several high-profile clients.
Jan. 2019 - Nov. 2019

Y Media Labs

Senior Designer
• Coordinated key projects with State Farm by focusing on bringing Service Design to the forefront of several offerings including the State Farm app, Becky AI, & Photo Capture Assistant.
• Led the design and strategy for the HCA Healthcare mobile app by understanding the future of nurse career path engagement and education that converted 85% in user engagement.
• Built relationships with key clients such as Spirit Airlines, State Farm, HCA Healthcare, and Gamestop.
Nov. 2017 - Dec. 2018


Design Lead
• Launched the Mitsubishi Roadside Assist+ app from conceptualizing solutions, scoping deliverables, and leading the creative team resulting to being named a 2020 Future Digital Award winner.
• Headed the redesign for RoundPoint Mortgage by performing a deep discovery of user requirements and building a template design system resulting in an increased 54% customer interaction volume.  
• Scoped the design needs with clients for Mitsubishi, RoundPoint, Republic Metals, and Lexis Nexis.
Mar. 2015 - Nov. 2017

Fjord / Accenture

Senior interaction designer
• Launched the FPL mobile application to help customers with self-services in their everyday utility needs, gaining a 5-star rating across the Apple and Google app stores.
• Organized the UX research and strategy for Celebrity Cruises in re-imagining their business practices to increase customer volume and engagement across multiple touch points. 
• Collaborated with clients such as Coca Cola, Celebrity Cruises, AutoNation, IHG, and T-Mobile.
Jul. 2013- Mar. 2015


User Experience Designer
• Coordinated with a team of developers in an agile environment on a bi-weekly basis by improving interactive experiences and flows for the Predictive Analytics tool amongst 5 world-wide departments.
• Performed over 40 hours of in-depth user research through stakeholder interviews, shadowing, and task analysis for the large server cloud software platform of IBM Cloud.



As a digital nomad, I love to travel and experience new places and cultures.

Being a designer means to empathize with one's surroundings. What better way to to travel and venture out into the world. This is my story, and I hope you enjoyed the narration.
“The design is not just what it looks like and feels like. The design is how it works”
- Steve Jobs